NEW YORK – In an effort to woo a demographic the White House considers key to the success of Obamacare, a campaign called Out2Enroll has produced a video commercial that will test the sensibilities of many Americans who might otherwise be tolerant of the homosexual-rights movement.
While the Christmas-themed ad sponsored by major left-wing groups may be “gay” in every sense of the word, its aim is serious, as the White House is aware that a disproportionate number of homosexual Americans are uninsured and qualify for premium subsidies under Obamacare.
Out2Enroll launched Sept. 12 with a Washington-issued statement and a briefing at the White House that featured remarks from senior presidential adviser Valerie Jarrett, Secretary of Health and Human Services Kathleen Sebelius and various LGBT health experts from around the country.
The Out2Enroll video, “Get Enrolled,” tagged as a “Full Frontal Freedom Production,” features semi-nude, muscled young men adorned in Santa Claus hats and reindeer antlers sucking peppermint sticks while prancing about and embracing one another as they decorate a Christmas tree and set out holiday stockings.
Featured in the video is an unnamed young woman who sings about the virtues of the Affordable Care Act to the tune of “Let it Snow.”
The publisher of the lyrics, ThePunditPress.com, said the song promotes Obamacare enrollment with lines such as: “Pre-existing conditions won’t stop ‘em. New plans are better; cant’ top ‘em. Whether Bronze, Silver or Gold. Get Enrolled. Get Enrolled. Get Enrolled.”
“He’s thrilled to volunteer with Out2Enroll to help get the word out about the importance of enrolling in health insurance,” the website notes.
The ad reads: “Rudolph Just Caught the Flu: Avoid the Red Nose. Get Covered at Out2Enroll.org”
LGBT community key to Obamacare success
The LGBT community, one of Obama’s staunchest supporters, is a key group the White House must enroll before the Dec. 31 deadline if Obamacare enrollment is to succeed
“A disproportionate number of LGBT Americans are uninsured and qualify for federal premium subsidies, which is one reason both outside groups and the administration are intensifying their efforts this week to sign them up under the law,” wrote Juliet Eilperin in the Washington Post on Tuesday. “There are several reasons for this disparity, including the fact that same-sex partners often don’t qualify as family members for employer-based insurance plans and individuals sometimes lose coverage when they are fired based on their sexual orientation.”
The Out2Enroll website stresses that insurers operating under Obamacare can no longer discriminate against the LGBT community.
“Being transgender is no longer a preexisting condition – and insurance companies cannot refuse to sell you a plan or charge you more based on your gender identity,” the Out2Enroll website advises.
“If you are a transgender person, you have the right to expect that your plan will cover the services you need as long as those services are covered for other people on your plan. These services may include preventive screenings such as mammograms, Pap tests and prostate exams; hormone therapy; and mental health services. Depending on your plan, these services may also include surgical procedures related to gender transition.”
Seller’s partner, Brian J. Dorsey, was an independent public relations consultant who served as communications director for two Pennsylvania statewide health-care organizations before he joined with Sellers to create Sellers Dorsey.
The Center for American Progress statement identifies the Trimpa Group as a partner in the Federal Agencies Project. The Trimpa Group, with offices in Washington, D.C., and in Denver, is identified on the group’s website as engaged in “progressive consulting, philanthropic and political investment advising and government relations.”